FREE MARKETING MATERIALS FOR BUILDERS

Let's work together to promote the event and drive traffic to your homes.
Click here to view a list of free marketing materials to use including a Facebook cover image, text to copy and paste into social media posts and more.

VIRTUAL HOME TOURS 

Record virtual tours at anytime throughout the year
Finishing a home build soon & can't make the upcoming Parade of Homes deadlines, but want it on the event? Make it a virtual tour! We know it can be hard to perfectly time the completion of a home to make the deadlines for the Parade of Homes, by taking advantage of the new virtual tour option you can register for the event with a virtual tour of the home at any time and show it off on the next Parade making sure you never miss potential leads from a Parade of Homes.

  • See upcoming event deadlines & pricing below
  • Click here to view a sample virtual tour
     

Benefits of virtual tours on the Parade of Homes*

  • Can be filmed anytime of the year as soon as your home is camera-ready
  • You can still show off a home on the Parade of Homes even though the owners have moved in
  • Great option for consumers that can't get out to the event but still want to see your product
  • Builders get access to the video file for one year to use on their own marketing (share on your website, social media, etc)
     

"We received at least 10 phone calls in the first two weeks from potential new clients that said they saw our home on the virtual tour! I will definitely have a virtual home on the event again!" 
- Brad Mair, A-Plus Construction
 

"We saw our own website traffic go up from participating on the virtual tour on the Fall 2020 Parade of Homes." 
- Doug Top, Top Construction


Ready to record your virtual tour?
Call the association office at (605) 361-8322 anytime throughout the year

* Virtual tours may only be recorded via the association with the intention of the home being on the next Parade of Homes

PARTICIPANT TIMELINE

SPRING 2022

FALL 2022

Monday, February 28
Opens at 8:00AM

Monday, June 27
Opens at 8:00AM

Registration opens online
Builder members receive an email with information 

Tuesday, March 15

Tuesday, July 19

Deadline for non-members to apply for membership to be able to participate on the event

Thursday, March 17
Due by 5:00PM

Thursday, July 21
Due by 5:00PM

Initial registration deadline

  • Late fee of $100 for each home entered after 5:00PM (through late registration deadline) - No exceptions
  • Feature Home registration deadline
    • No Feature Home applications will be accepted after this deadline 
    • See the terms page for a breakdown of Feature Home details
      • All documents due at the time of registration for a Feature Home application

Thursday, March 24
Due by 5:00PM

Thursday, July 28
Due by 5:00PM

Late registration deadline

  • Last day to withdraw / cancel home from event for a refund

Wed-Fri, April 6-8
Due April 8 (5:00PM)

Wed-Fri, August 10-12
Due Aug 12 (5:00PM)

Builders to proof Home Ideas program information and map online

Friday, April 29

Friday, August 26

Homes with the virtual tour option must be camera-ready 

Wed-Fri, May 11-13
8:00AM-5:00PM

Wed-Fri, Sept 7-9
8:00AM-5:00PM

Participants pick up yard signs and materials at the association office

Sat–Sun, May 14-15
Sat–Sun, May 21-22
1:00PM-5:00PM

Sat–Sun, Sept 10-11
Sat–Sun, Sept 17-18
1:00PM-5:00PM

Parade of Homes event dates

Saturday, May 14
(at The Barrel House)

Saturday, Sept 10
(at The Barrel House)

Builders’ Reception 
After the event ends for the day - free for all participants, sponsors and those working the homes to join

Mon–Tues, May 23-24
Due May 24 (5:00PM)

Mon–Tues, Sept 19-20
Due Sept 20 (5:00PM)

Return yard & directional signs, excess magazines, etc to the association office
Builder will be invoiced $50 for each sign damaged or not returned by deadline 

Participating homes must meet 1 of 2 levels:

Level 1: Under construction; fully enclosed, interior walls covered with sheetrock, stairways with guardrails, walkway to entrance
Level 2: Completed; interior walls covered with paint or wallpaper, floor coverings installed

Cost to enter homes on the event:

In person tour only pricing options:
$600 - Per home/unit registered 
$1,100 - Feature Home - must meet criteria (see terms & conditions)

Virtual tour only pricing option:
$600 - Virtual tour only (not available on Feature Homes) 
*$150 fee asessed to homes not camera ready without a 48 hour notice 

In person + virtual tour pricing options:
$900 - Per home/unit registered