FREE MARKETING MATERIALS FOR BUILDERS

Let's work together to promote the event and drive traffic to your homes.
Click here to view a list of free marketing materials to use including a Facebook cover image, text to copy and paste into social media posts and more.

COVID-19 SAFETY GUIDELINES FOR BUILDERS TO FOLLOW

Safety of members working in homes as well as attendees touring the homes is of upmost importance. The safety requirements listed below are designed to help builders reduce the risks of exposure to COVID-19 (coronavirus) during the event.

• Stay home if you are sick - have a partner, employee or realtor show the home
• Strongly encourage those working in the home to wear a facemask
• Hang up the COVID-19 guidelines 11x17 poster at the entrance promoting 6’ social distancing while in the home
Sign will be handed out during material pick up
• Builders will receive one bottle of hand sanitizer for each home for attendee use
• Offer consumers one way in and another way out to maintain social distancing guidelines
(consumers enter through the front door and leave through the garage while carrying shoes throughout the tour)
• Consumers will be advised that socks must be worn to enter a home to help traffic flow
• Leave lights on and doors open to minimize contamination (if weather allows)
• Disinfect frequently touched areas (countertops, door knobs, stair rails, etc...)
• Use personal protection equipment (gloves, eye protection) when disinfecting

VIRTUAL HOME TOURS 

Record virtual tours at anytime throughout the year
Finishing a home build soon & can't make the upcoming Parade of Homes deadlines, but want it on the event? Make it a virtual tour! We know it can be hard to perfectly time the completion of a home to make the deadlines for the Parade of Homes, by taking advantage of the new virtual tour option you can register for the event with a virtual tour of the home at any time and show it off on the next Parade making sure you never miss potential leads from a Parade of Homes.

  • See upcoming event deadlines & pricing below
  • Click here to view a sample virtual tour
     

Benefits of virtual tours on the Parade of Homes*

  • Can be filmed anytime of the year as soon as your home is camera-ready
  • You can still show off a home on the Parade of Homes even though the owners have moved in
  • Great option for consumers that can't get out to the event but still want to see your product
  • Builders get access to the video file for one year to use on their own marketing (share on your website, social media, etc)
     

"We received at least 10 phone calls in the first two weeks from potential new clients that said they saw our home on the virtual tour! I will definitely have a virtual home on the event again!" 
- Brad Mair, A-Plus Construction
 

"We saw our own website traffic go up from participating on the virtual tour on the Fall 2020 Parade of Homes." 
- Doug Top, Top Construction


Ready to record your virtual tour?
Call the association office at (605) 361-8322 anytime throughout the year

* Virtual tours may only be recorded via the association with the intention of the home being on the next Parade of Homes

PARTICIPANT TIMELINE

SPRING 2021

FALL 2021

Monday, March 1
Opens at 8:00AM

Monday, June 28
Opens at 8:00AM

Registration opens online
Builder members receive an email with information 

Tuesday, March 16

Tuesday, July 20

Deadline for non-members to apply for membership to be able to participate on the event

Thursday, March 18
Due by 5:00PM

Thursday, July 22
Due by 5:00PM

Initial registration deadline

  • Late fee of $100 for each home entered after 5:00PM (through late registration deadline) - No exceptions
  • Feature Home registration deadline
    • No Feature Home applications will be accepted after this deadline 
    • See the terms page for a breakdown of Feature Home details
      • All documents due at the time of registration for a Feature Home application

Thursday, March 25
Due by 5:00PM

Thursday, July 29
Due by 5:00PM

Late registration deadline

  • Last day to withdraw / cancel home from event for a refund

Wed-Fri, April 7-9
Due April 9 (5:00PM)

Wed-Fri, August 11-13
Due Aug 13 (5:00PM)

Builders to proof Home Ideas program information and map online

Friday, April 30

Friday, August 27

Homes with the virtual tour option must be camera-ready 

Wed-Fri, May 12-14
8:00AM-5:00PM

Wed-Fri, Sept 8-10
8:00AM-5:00PM

Participants pick up yard signs and materials at the association office

Sat–Sun, May 15-16
Sat–Sun, May 22-23
1:00PM-5:00PM

Sat–Sun, Sept 11-12
Sat–Sun, Sept 18-19
1:00PM-5:00PM

Parade of Homes event dates

Saturday, May 15
(at The Barrel House)

Saturday, Sept 11
(location TBD)

Builders’ Reception 
After the event ends for the day - free for all participants, sponsors and those working the homes to join

Mon–Tues, May 24-25
Due May 25 (5:00PM)

Mon–Tues, Sept 20-21
Due Sept 22 (5:00PM)

Return yard & directional signs, excess magazines, etc to the association office
Builder will be invoiced $50 for each sign damaged or not returned by deadline 

Participating homes must meet 1 of 2 levels:

Level 1: Under construction; fully enclosed, interior walls covered with sheetrock, stairways with guardrails, walkway to entrance
Level 2: Completed; interior walls covered with paint or wallpaper, floor coverings installed

Cost to enter homes on the event:

In person tour only pricing options:

$550 - One home and/or Builder’s personal home 
$450 - Second and subsequent homes 
$850 - Multiple unit home (up to two connected units)
$350 - Any home registered in a previous Parade (except Builder’s personal home)
$1,050 - Feature Home - must meet criteria (see terms & conditions)

Virtual tour only pricing option:
$550 - Virtual tour only (not available on Feature Homes) 

In person + virtual tour pricing options:
$850 - One home 
$750 - Second and subsequent homes 
$650 - Any home registered in a previous Parade 
$1,150 - Multiple unit home (up to two connected units)
$300 - Multiple unit home (second unit)